Download Ebook Marketing Bundle Market-Led Strategic Change Third Edition (Chartered Institute of Marketing)

[Get.BwV5] Marketing Bundle Market-Led Strategic Change Third Edition (Chartered Institute of Marketing)

[Get.BwV5] Marketing Bundle Market-Led Strategic Change Third Edition (Chartered Institute of Marketing)

You can download in the form of an ebook: pdf, kindle ebook, ms word here and more softfile type. [Get.BwV5] Marketing Bundle Market-Led Strategic Change Third Edition (Chartered Institute of Marketing), this is a great books that I think are not only fun to read but also very educational.
Book Details :
Published on: 2001-12-25
Released on:
Original language: English

The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic.The book confronts the critical issues now faced in strategic marketing:· escalating customer demands driving the imperative for superior value· totally integrated marketing to deliver customer value· the profound impact of electronic business on customer relationships· managing processes like planning and budgeting to achieve effective implementationAt once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century. Hugely successful previous editionsThoroughly updated with and new cases'Reality Checks' in each chapter to encourage pragmatic mindset
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